Apple Unveils "Apple Intelligence," Pioneering Generative AI System

Groundbreaking Innovation Powers Personal Intelligence on iPhone, iPad, and Mac

June 10, 2024 | Cupertino, California | 11:13 AM PDT

In a groundbreaking announcement at its annual Worldwide Developers Conference (WWDC), Apple today debuted "Apple Intelligence," a revolutionary personal intelligence system that empowers users with the power of generative AI on their iPhone, iPad, and Mac devices.

Apple Intelligence leverages a sophisticated combination of on-device and server-powered AI capabilities. This enables users to engage with AI in various applications, including generating images in Messages, Photos, Notes, Keynote, Freeform, Pages, and third-party apps with Image.

To ensure the highest level of performance and user experience, Apple Intelligence is exclusive to the iPhone 15 Pro and iPhone 15 Pro Max models. This reflects the demanding hardware requirements for running complex AI processes.

"Apple Intelligence marks a pivotal moment in the evolution of AI and its integration into our daily lives," said Tim Hardwick, a tech journalist who has closely followed Apple's AI developments. "Apple's focus on local models and privacy-first design ensures a seamless and secure user experience."